Account-Based Marketing (ABM) is no longer just a buzzword. It’s a proven B2B strategy that helps you focus your marketing and sales efforts on high-value accounts. But here’s the challenge: how do you know if it’s working? And more importantly, how can you improve your ABM ROI (Return on Investment)? In this article, we’ll break it down in a super simple way. No jargon....

Account-Based Marketing (ABM) has changed how B2B companies approach their most valuable prospects. Instead of casting a wide net, ABM helps you focus on high-potential accounts that are more likely to convert. But here’s the thing: ABM only works when you’re targeting the right accounts — and that’s where account identification and tiering come in. In this post,...